![]() Martin Eriksson, product leader extraordinaire and founder of ProductTank, initially summed up product management in a simple Venn diagram that sits the product manager at the intersection of business, technology, and user experience. Where practitioners of more established crafts, like design and engineering, have been able to segment themselves by their specialization, product managers are still defining what the role should be. The confusion about what a product manager is likely stems from the recency of the role. A product manager is the person who identifies the customer need and the larger business objectives that a product or feature will fulfill, articulates what success looks like for a product, and rallies a team to turn that vision into a reality. After 10 years of studying the craft of product management, I’ve developed a deep understanding of what it means to be a product manager.
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